Branding
Branding and not in the cow sense!
Understanding company values and principles is a good start for this process. When developing a identity for a company we will first have a discussion about what the company is trying to achieve and its core objectives. We then look at the touchy feely stuff, what motivates the company directors, what type of people will their customers be?
From this we come up with initial designs and depending on budget we develop one or many of them onto the next level.
After this we can create stationery, offline marketing materials and whatever is deemed appropriate for the type of brand we have developed!